We are a dynamic and rapidly expanding enterprise technology and business services organization operating in a competitive B2B environment where strong outreach, qualified conversations, accurate prospecting, consistent follow-up, and disciplined pipeline development directly influence revenue growth. Our organization supports enterprise clients, sales teams, account executives, business development leaders, marketing teams, revenue operations, and customer-facing business units that depend on high-quality appointment setting and strong first impressions to create meaningful sales opportunities.
As companies continue to compete for executive attention, appointment setting has become a critical part of modern revenue generation. Decision-makers are busy, inboxes are crowded, and successful outreach requires more than simply sending messages or making calls. It requires research, professionalism, timing, persistence, confidence, and the ability to communicate value clearly in a short conversation. The B2B Appointment Setter role is central to helping the company open doors, create qualified meetings, and support a predictable sales pipeline.
Our company is investing heavily in AI-enabled sales tools, CRM platforms, sales automation, prospect intelligence, lead scoring, outreach sequencing, campaign analytics, revenue operations systems, customer data enrichment, and scalable go-to-market processes. We are seeking a highly motivated B2B Appointment Setter who can identify potential business opportunities, contact decision-makers, qualify interest, schedule meetings, and support sales teams with strong communication and accurate documentation.
This is not a traditional appointment-setting role focused only on cold calls or scripted outreach. The B2B Appointment Setter will serve as a frontline revenue development professional responsible for researching accounts, identifying the right contacts, starting business conversations, handling early objections, confirming fit, scheduling qualified meetings, and maintaining clean CRM records that help the sales organization move quickly and professionally.
The selected candidate will work closely with Sales, Business Development, Account Executives, Marketing, Revenue Operations, Customer Success, Sales Enablement, and leadership teams to ensure outreach activity is targeted, consistent, well-documented, and aligned with growth goals.
This is a strong opportunity for a sales-minded professional who wants to build a career in B2B revenue development, work remotely with modern sales technology, strengthen communication skills, and contribute directly to company growth through qualified meeting generation.
As B2B Appointment Setter, you will support outbound and inbound sales development by contacting prospective business clients, qualifying interest, and scheduling meetings for sales representatives or account executives.
You will be responsible for researching prospects, preparing outreach, making calls, sending emails, managing follow-ups, documenting activity in CRM, and ensuring scheduled appointments meet qualification standards.
You will serve as an early point of contact for prospective clients while maintaining accountability for professionalism, activity volume, lead quality, appointment accuracy, CRM hygiene, and consistent follow-through.
The ideal candidate combines strong communication, persistence, organization, confidence, sales curiosity, technology comfort, and a service-oriented approach to help create meaningful business conversations.
Research target companies, industries, decision-makers, and prospect accounts to support thoughtful and relevant outreach.
Contact prospective B2B clients through phone, email, LinkedIn, CRM tasks, sales engagement platforms, and approved digital communication channels.
Qualify prospects based on business need, role relevance, company fit, budget indicators, timing, interest level, and sales team criteria.
Schedule qualified appointments, discovery calls, demos, consultations, and introductory meetings for account executives or business development leaders.
Use clear and professional messaging to introduce company solutions, explain value at a high level, and encourage prospects to take the next step.
Manage follow-up sequences to keep outreach organized, timely, and consistent without sounding overly aggressive or repetitive.
Document calls, emails, meeting outcomes, objections, prospect details, next steps, and qualification notes accurately in CRM systems.
Confirm appointment details, including date, time, attendees, meeting purpose, contact information, and any relevant background notes.
Partner with Sales and Marketing teams to support campaign outreach, event follow-up, inbound lead qualification, and account-based sales initiatives.
Handle early-stage objections professionally by listening carefully, clarifying concerns, and redirecting the conversation toward value and next steps.
Maintain strong activity discipline across daily outreach targets, call volume, email follow-ups, scheduled meetings, conversion goals, and pipeline contribution.
Identify recurring prospect questions, market feedback, messaging gaps, lead quality issues, and opportunities to improve outreach performance.
Support sales team readiness by providing complete notes, prospect context, qualification details, and meeting background before scheduled appointments.
Follow communication, privacy, data handling, sales compliance, and brand standards during all prospect interactions.
2+ years of experience in appointment setting, B2B sales development, business development, inside sales, lead generation, customer outreach, telemarketing, sales support, or client-facing communication.
Experience working within enterprise SaaS, technology, professional services, marketing services, financial services, healthcare technology, business services, consulting, or B2B sales environments preferred.
Strong verbal and written communication skills with the ability to create interest, ask clear questions, explain value, and maintain professionalism.
Experience making outbound calls, sending prospect emails, managing follow-up sequences, and scheduling meetings with business contacts.
Ability to qualify leads accurately, understand basic business needs, identify decision-makers, and recognize when a prospect is ready for sales follow-up.
Familiarity with tools such as Salesforce, HubSpot, Outreach, Salesloft, Apollo, ZoomInfo, LinkedIn Sales Navigator, Calendly, Gong, Microsoft Teams, Slack, Google Workspace, Microsoft 365, or similar platforms preferred.
Strong organizational skills with the ability to manage daily outreach, multiple prospects, follow-up tasks, CRM updates, appointment details, and sales handoffs.
Ability to work in a remote environment with schedule discipline, self-motivation, consistent communication, and reliable productivity.
Comfort handling rejection, objections, unanswered calls, rescheduling, and prospect hesitation while maintaining a positive and professional tone.
Experience supporting sales targets, appointment goals, qualified meeting metrics, lead conversion, pipeline activity, or revenue development KPIs preferred.
High school diploma or equivalent required.
Associate degree, bachelor’s degree, sales training, business development certification, customer communication training, or equivalent practical experience preferred.
Competitive compensation package.
Comprehensive medical, dental, and vision healthcare coverage.
Flexible remote-first work environment.
Performance bonus eligibility.
Appointment-setting and qualified meeting incentive opportunities.
Sales development commission or variable incentive eligibility.
Long-term incentive opportunities where applicable.
Retirement savings plan with company contribution.
Professional development and continuing education reimbursement.
Sales training, objection handling, CRM, prospecting, communication, business development, and revenue operations development resources.
Wellness and mental health support programs.
Paid time off and company holidays.
Opportunity to support enterprise sales growth, business development campaigns, prospect engagement, and revenue pipeline creation.
Access to modern CRM, sales engagement, prospecting, scheduling, collaboration, reporting, and AI-enabled sales productivity platforms.
Confident communicator with the ability to start conversations, ask thoughtful questions, and create professional first impressions.
Persistent and resilient, with the ability to handle rejection, stay consistent, and maintain strong activity levels.
Organized and detail-oriented, with strong ownership of follow-up tasks, CRM notes, appointment accuracy, and prospect records.
Sales-minded and curious, with the ability to understand business needs, recognize buying signals, and support qualified handoffs.
Professional and composed, especially when speaking with executives, managers, business owners, and senior decision-makers.
Goal-oriented with the ability to work toward appointment targets, conversion metrics, and outreach performance expectations.
Technology-comfortable and able to use CRM systems, sales engagement tools, scheduling platforms, and remote communication tools effectively.
Collaborative and able to work closely with sales representatives, account executives, marketing teams, revenue operations, and sales leadership.
Coachability and willingness to improve messaging, objection handling, call structure, email quality, and prospecting habits.
High integrity and discretion when handling prospect information, contact records, company data, sales notes, and confidential business details.
Support sales growth by generating qualified appointments and helping account executives connect with the right prospects.
Improve pipeline development by researching accounts, qualifying leads, documenting outreach, and maintaining clean CRM records.
Support marketing campaigns by following up on inbound leads, event attendees, content engagement, webinar interest, and campaign responses.
Help improve outreach quality by sharing prospect feedback, common objections, market insights, and messaging opportunities.
Support account-based sales strategies by targeting relevant companies, identifying decision-makers, and coordinating timely follow-up.
Improve sales team efficiency by ensuring meetings are properly qualified, accurately scheduled, and supported with useful background notes.
Contribute to revenue operations by maintaining accurate activity data, appointment outcomes, conversion notes, and lead status updates.
Partner with sales leadership to improve appointment-setting scripts, call structure, email templates, lead qualification criteria, and handoff processes.
Support customer acquisition by helping create strong first impressions and professional early-stage business conversations.
Help turn appointment setting into a disciplined revenue function that supports predictable growth and stronger sales pipeline performance.
Remote-first B2B appointment-setting role.
Periodic travel may be required for sales kickoffs, team meetings, company gatherings, training sessions, or revenue planning events.
High-visibility frontline sales support role contributing directly to pipeline growth, prospect engagement, and qualified meeting generation.
Fast-paced environment focused on outreach consistency, appointment quality, communication, CRM accuracy, and revenue contribution.
Regular collaboration with Sales, Business Development, Account Executives, Marketing, Revenue Operations, Customer Success, Sales Enablement, and leadership teams.
Opportunity to influence lead generation quality, prospect communication, appointment conversion, and sales pipeline development.
Requires flexibility during campaign launches, high-volume outreach periods, appointment rescheduling, prospect follow-ups, sales deadlines, and urgent revenue priorities.
Role requires handling prospect contact information, company records, meeting notes, sales activity, account details, and internal revenue data with discretion.
B2B Appointment Setting.
Lead Generation.
Sales Development.
Business Development Support.
Outbound Prospecting.
Inbound Lead Qualification.
CRM Documentation.
Appointment Scheduling.
Sales Outreach.
Prospect Research.
Account-Based Outreach.
Pipeline Development.
Sales Follow-Up.
Remote Sales Support.
Revenue Growth Support.
Compensation Package: $120,000 – $210,000
Base Salary: $120,000 – $210,000.
Annual Performance Bonus.
Qualified Appointment Incentives.
Sales Development Performance Incentives.
Commission or Variable Incentive Eligibility where applicable.
Long-Term Incentive Eligibility where applicable.
Additional benefits may include:
• Comprehensive healthcare coverage.
• Retirement savings plan with company contribution.
• Wellness and mental health programs.
• Professional education assistance.
• Flexible remote work environment.
• Paid time off and company holidays.
• Sales development, CRM, prospecting, objection handling, appointment setting, business communication, and revenue operations training.
• Access to modern CRM, sales engagement, prospecting, scheduling, reporting, collaboration, and AI-enabled sales productivity platforms.
We are committed to fostering a workplace where innovation, diversity, and inclusion drive meaningful business outcomes. We provide equal employment opportunities to all applicants and employees regardless of race, religion, gender, age, disability, veteran status, sexual orientation, or any other protected characteristic under applicable law.
Play a direct role in helping the company grow by creating qualified B2B sales opportunities.
Work in a remote-first sales environment with modern CRM, prospecting, scheduling, and AI-enabled sales tools.
Build strong communication, prospecting, qualification, and business development skills.
Partner with experienced sales and revenue teams while supporting meaningful pipeline creation.
Contribute to a company investing heavily in digital sales operations, lead generation, account-based outreach, and revenue growth.
Develop a strong career path into sales development, account executive roles, business development, customer success, or revenue operations.
Join an organization where appointment setting is treated as a strategic part of customer acquisition and long-term business growth.
At Admiral Talent, our vision is to redefine staffing through genuine partnerships, innovation, and a people-first mindset. Guided by experienced leadership, we’re committed to driving growth, empowering talent, and delivering exceptional results for every client we serve.