About the Opportunity

We are seeking a visionary and results-oriented Director of Digital Marketing to lead the organization’s digital marketing strategy, customer acquisition, brand growth, and revenue generation initiatives. This executive-level leadership role is responsible for developing and executing integrated digital marketing programs that strengthen brand awareness, increase qualified demand, optimize customer engagement, and deliver measurable business outcomes.

The Director of Digital Marketing will collaborate closely with Executive Leadership, Sales, Product, Customer Success, Creative, Data Analytics, and Marketing Operations teams to build high-performing digital campaigns across paid media, search, social media, email, content marketing, marketing automation, and conversion optimization. This leader will oversee digital marketing strategy, performance analytics, budget management, technology platforms, and team development.

The ideal candidate combines strategic vision with hands-on digital expertise and a strong analytical mindset. Success in this role requires deep knowledge of modern digital marketing channels, customer lifecycle management, performance marketing, marketing technology, and data-driven decision-making.

Essential Duties and Responsibilities

• Develop and execute a comprehensive digital marketing strategy aligned with organizational growth objectives.
• Lead customer acquisition, demand generation, lead nurturing, and digital brand awareness initiatives.
• Oversee multi-channel marketing campaigns across paid search, SEO, social media, display advertising, email marketing, content marketing, affiliate marketing, and digital partnerships.
• Develop annual digital marketing plans, budgets, KPIs, and performance targets.
• Lead website optimization, user experience improvements, and conversion rate optimization initiatives.
• Manage marketing automation platforms, CRM integrations, and customer lifecycle campaigns.
• Partner with Product Marketing and Sales to support product launches and go-to-market strategies.
• Monitor campaign performance and optimize digital investments using analytics and attribution models.
• Oversee marketing dashboards, executive reporting, and ROI analysis.
• Lead SEO and content strategies that improve organic visibility and audience engagement.
• Evaluate emerging digital technologies, AI-powered marketing tools, and industry trends.
• Manage relationships with external agencies, media partners, and marketing technology vendors.
• Collaborate with Creative teams to develop compelling digital content and brand messaging.
• Recruit, mentor, and develop a high-performing digital marketing organization.
• Ensure digital marketing activities comply with privacy regulations, brand standards, and organizational policies.

Job Qualifications and Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, Digital Media, or a related discipline.
• MBA or advanced marketing qualification preferred.
• Minimum 10 years of progressive digital marketing experience, including leadership responsibilities.
• Proven success developing enterprise-level digital marketing strategies that drive measurable revenue growth.
• Strong expertise in SEO, SEM, paid advertising, social media marketing, email marketing, marketing automation, and content strategy.
• Experience with Google Analytics, Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, HubSpot, Marketo, Salesforce, or comparable marketing technology platforms.
• Strong understanding of customer acquisition, attribution modeling, marketing analytics, and conversion optimization.
• Experience managing substantial marketing budgets and external agency relationships.
• Excellent leadership, communication, analytical, and project management skills.
• Demonstrated ability to lead cross-functional teams and executive-level initiatives.

Personal Capabilities and Qualifications

• Strategic and commercially focused mindset.
• Exceptional leadership and people development skills.
• Strong analytical and data-driven decision-making capabilities.
• Outstanding communication and presentation skills.
• Creative thinker with a passion for innovation.
• Excellent project management and organizational abilities.
• Strong collaboration and stakeholder management skills.
• Ability to thrive in a fast-paced, evolving digital environment.
• High level of accountability, integrity, and professionalism.
• Customer-centric approach with a focus on measurable business outcomes.

Strategic Support

The Director of Digital Marketing serves as a key member of the marketing leadership team, responsible for aligning digital marketing investments with corporate growth strategies. This role partners with Executive Leadership, Sales, Product, Customer Success, Finance, and Analytics teams to maximize customer acquisition, strengthen brand positioning, and accelerate revenue growth.

Through digital transformation, demand generation, marketing technology optimization, performance analytics, and customer engagement strategies, this position directly contributes to sustainable business growth, market expansion, customer retention, and competitive differentiation.

Working Conditions

• Fully Remote position within the United States.
• Flexible work schedule supporting distributed teams across multiple time zones.
• Frequent virtual collaboration with executive leadership, marketing teams, agency partners, and business stakeholders.
• Occasional domestic and international travel for leadership meetings, conferences, customer events, and strategic planning.
• Company-provided technology, collaboration platforms, marketing software, and professional development resources.

Job Function

The Director of Digital Marketing is responsible for leading enterprise digital marketing strategy, customer acquisition initiatives, performance marketing, brand awareness, marketing technology, campaign execution, analytics, and team leadership. This role ensures digital marketing investments generate measurable business value while supporting long-term organizational growth.

Compensation & Benefits

Compensation Package: $290,000 – $425,000 annually, based on digital marketing leadership experience, industry expertise, revenue impact, organizational scope, and overall qualifications.

Our comprehensive executive benefits package includes:

• Annual executive performance bonus
• Long-term incentive and equity opportunities
• Comprehensive medical, dental, and vision insurance
• 401(k) retirement savings plan with company matching
• Executive-level paid time off and company holidays
• Paid parental and family leave
• Home office and remote work reimbursement
• Professional development and executive leadership training
• Digital marketing certifications and conference sponsorship
• Leadership coaching and mentoring programs
• Employee wellness and mental health resources
• Life, AD&D, and disability insurance
• Employee Assistance Program (EAP)
• Flexible remote work environment
• Significant career advancement opportunities within a high-growth organization

Why Join Us

Join an organization where digital marketing is a strategic driver of innovation, customer engagement, and business growth. As the Director of Digital Marketing, you will shape enterprise-wide marketing strategy, lead high-impact campaigns, implement cutting-edge technologies, and build a world-class digital marketing function.

You will collaborate with executive leadership to accelerate customer acquisition, strengthen brand visibility, optimize marketing performance, and create measurable business impact in a dynamic, remote-first organization.