We are a large, enterprise-scale digital commerce, ecommerce technology, consumer marketplace, omnichannel retail, and AI-enabled customer experience organization serving customers across a national digital footprint. The company operates in a highly competitive environment where ecommerce strategy, customer journey design, conversion performance, digital merchandising, platform reliability, product discovery, retention, and revenue growth directly influence business performance.
This is not a traditional ecommerce role focused only on maintaining a website, updating product pages, or reviewing online sales reports. Ecommerce is treated as a major enterprise growth engine that connects digital strategy, customer behavior, product assortment, merchandising, performance marketing, technology, analytics, fulfillment experience, pricing, promotions, loyalty, and customer lifetime value.
The company is continuing to invest in ecommerce platform modernization, AI-enabled personalization, digital merchandising, marketplace expansion, mobile commerce, customer lifecycle optimization, conversion rate improvement, search and discovery, subscription programs, loyalty experiences, paid and organic digital channels, and stronger analytics. As the business scales, leadership is seeking a Director of Ecommerce who can lead with commercial discipline, customer insight, digital fluency, and strong cross-functional execution.
The Director of Ecommerce will own ecommerce strategy, site performance, digital revenue growth, conversion improvement, online merchandising, customer experience, promotional planning, funnel optimization, digital analytics, and ecommerce operations. This leader will work closely with Marketing, Product, Technology, Merchandising, Revenue, Customer Success, Operations, Supply Chain, Finance, Data Analytics, Brand, Creative, Legal, and Executive Leadership to ensure ecommerce priorities support company growth and customer expectations.
This role requires someone who understands that ecommerce success depends on more than traffic. The ideal candidate will know how to improve conversion, increase average order value, strengthen product discovery, improve digital merchandising, reduce friction in the buying journey, optimize promotional calendars, manage marketplace opportunities, and use data to guide commercial decisions.
The selected candidate will help shape how customers discover, evaluate, purchase, reorder, and engage with the company across digital channels. This is a high-impact opportunity for an ecommerce leader who wants to build a sophisticated digital commerce engine inside a large company, influence revenue strategy, and improve customer experience at scale.
• Lead the company’s ecommerce strategy across digital revenue growth, site performance, online merchandising, conversion optimization, customer experience, promotional planning, and marketplace expansion.
• Own ecommerce business performance, including traffic quality, conversion rate, average order value, cart abandonment, repeat purchase behavior, digital revenue, margin impact, and customer lifetime value.
• Develop and execute ecommerce roadmaps that improve customer journey quality, digital product discovery, site navigation, checkout experience, mobile performance, search, personalization, and post-purchase engagement.
• Partner with Marketing to align ecommerce priorities with paid media, SEO, email marketing, lifecycle campaigns, affiliate programs, social commerce, content strategy, and demand generation.
• Collaborate with Product and Technology teams to support platform improvements, site enhancements, technical requirements, personalization tools, analytics integrations, and ecommerce system reliability.
• Lead digital merchandising strategy, including product placement, category performance, assortment visibility, promotional execution, landing pages, product content quality, and seasonal campaign readiness.
• Use ecommerce analytics to identify funnel gaps, traffic issues, customer behavior patterns, product performance trends, pricing opportunities, and conversion improvement initiatives.
• Partner with Data Analytics to build dashboards, reporting models, customer segmentation, experiment tracking, performance summaries, and executive ecommerce insights.
• Oversee A/B testing, landing page optimization, checkout improvements, product page enhancements, personalization experiments, and customer journey testing.
• Partner with Operations and Supply Chain to ensure ecommerce growth is aligned with inventory availability, fulfillment quality, delivery expectations, returns experience, and customer service readiness.
• Collaborate with Finance to monitor revenue performance, margin impact, promotional ROI, customer acquisition cost, lifetime value, inventory economics, and ecommerce investment returns.
• Support marketplace and channel expansion opportunities across owned digital properties, third-party platforms, partner channels, subscription models, and emerging commerce experiences.
• Lead ecommerce performance reviews, executive updates, trading meetings, promotional calendar reviews, and cross-functional business planning routines.
• Build, mentor, and manage ecommerce team members while creating a culture of data-driven decision-making, commercial accountability, customer obsession, and continuous optimization.
• Bachelor’s degree in Business Administration, Ecommerce, Marketing, Digital Strategy, Retail Management, Data Analytics, Technology, or a related field required.
• MBA, master’s degree, or advanced digital commerce-related education preferred.
• 10+ years of progressive experience in ecommerce, digital commerce, marketplace management, omnichannel retail, digital marketing, growth strategy, product commerce, or online revenue leadership.
• 5+ years of leadership experience managing ecommerce teams, digital merchandising teams, marketplace teams, digital revenue programs, or online commercial functions.
• Experience within ecommerce, digital retail, consumer marketplace, enterprise SaaS commerce platforms, DTC, subscription commerce, consumer technology, or omnichannel business environments strongly preferred.
• Proven success increasing ecommerce revenue, improving conversion rates, optimizing digital merchandising, strengthening customer journeys, growing retention, and managing online commercial performance.
• Strong understanding of ecommerce platforms, conversion optimization, digital merchandising, SEO, paid media, customer lifecycle, personalization, product content, checkout flows, promotions, and digital analytics.
• Experience with ecommerce platforms and tools such as Shopify Plus, Salesforce Commerce Cloud, Adobe Commerce, BigCommerce, Magento, commercetools, Google Analytics, GA4, Klaviyo, HubSpot, Salesforce, Braze, Bloomreach, Contentful, Algolia, Dynamic Yield, Optimizely, Amplitude, Mixpanel, Tableau, Power BI, or similar systems preferred.
• Strong analytical skills with the ability to interpret ecommerce data, diagnose performance issues, identify growth opportunities, and present clear recommendations.
• Experience working cross-functionally with Marketing, Product, Technology, Merchandising, Operations, Supply Chain, Finance, Data Analytics, Creative, Brand, Legal, and Executive Leadership.
• Strong understanding of customer segmentation, funnel analysis, promotional strategy, inventory coordination, digital experience design, and ecommerce financial metrics.
• Excellent communication, leadership, stakeholder management, presentation, and decision-making skills.
• Commercially focused ecommerce leader with the ability to connect digital experience, customer behavior, merchandising, marketing, technology, and revenue performance.
• Customer-centered and data-driven, with the ability to understand how digital friction affects conversion, retention, satisfaction, and brand trust.
• Strong strategic thinker who can define ecommerce priorities while staying close to site performance, campaign results, product trends, and operational realities.
• Highly analytical with the ability to use performance data, customer behavior, testing results, and financial metrics to guide decisions.
• Strong cross-functional leader who can align Marketing, Product, Technology, Operations, Supply Chain, Finance, Analytics, Creative, and Executive Leadership around ecommerce priorities.
• Practical and execution-oriented, with the ability to move from strategy to implementation across site improvements, promotional plans, conversion tests, and platform initiatives.
• Comfortable leading in a fast-moving digital environment where customer expectations, platform requirements, channel performance, and competitive activity change quickly.
• Strong communicator who can explain ecommerce performance, digital tradeoffs, customer insights, and growth opportunities clearly to senior leaders.
• Innovative but disciplined, with the ability to test new digital commerce ideas while maintaining focus on measurable business outcomes.
• High integrity and discretion when handling revenue data, customer insights, pricing plans, promotional strategy, marketplace discussions, and executive materials.
The Director of Ecommerce will provide strategic support by helping the organization scale digital revenue, improve customer experience, strengthen online merchandising, and build a more intelligent ecommerce operating model.
This role will help leadership understand what is driving ecommerce performance, where customers are dropping off, which products and channels are creating value, and how digital commerce investments should be prioritized. The Director will ensure ecommerce decisions are based on data, customer behavior, brand quality, operational readiness, and commercial value.
Key areas of strategic support may include:
• Ecommerce strategy and digital revenue roadmap development.
• Conversion rate optimization and funnel improvement.
• Digital merchandising and product discovery strategy.
• AI-enabled personalization and customer experience improvement.
• Marketplace and channel expansion planning.
• Promotional calendar and trading strategy support.
• Customer lifecycle, retention, and loyalty program support.
• Ecommerce analytics and executive reporting.
• Mobile commerce and checkout experience improvement.
• Site search, navigation, and content optimization.
• Paid media, SEO, and lifecycle marketing alignment.
• Inventory, fulfillment, and supply chain coordination.
• A/B testing and experimentation governance.
• Ecommerce platform modernization support.
The Director of Ecommerce will help ensure digital commerce is managed as a complete enterprise growth system, not as isolated marketing activity or website maintenance.
• Location: USA Remote.
• Primarily remote leadership environment with regular ecommerce performance reviews, digital trading meetings, marketing alignment sessions, technology planning discussions, merchandising reviews, and executive updates.
• Standard business hours with flexibility required during major campaign launches, seasonal trading periods, site incidents, promotional events, executive reviews, platform releases, or urgent ecommerce performance issues.
• Occasional travel may be required for leadership offsites, vendor meetings, ecommerce workshops, customer experience sessions, industry events, merchandising planning, or company gatherings.
• Regular collaboration with Marketing, Product, Technology, Merchandising, Operations, Supply Chain, Finance, Data Analytics, Creative, Brand, Legal, Customer Support, and Executive Leadership.
• Fast-paced digital commerce environment with high visibility around online revenue, conversion performance, customer experience, promotional execution, and platform reliability.
• Role requires handling confidential revenue data, customer behavior insights, pricing strategy, promotional plans, platform roadmaps, vendor contracts, and executive-level materials with discretion.
• Ecommerce Leadership
• Digital Commerce Strategy
• Online Revenue Growth
• Conversion Rate Optimization
• Digital Merchandising
• Customer Journey Optimization
• Marketplace Strategy
• Omnichannel Commerce
• Ecommerce Analytics
• Promotional Planning
• Product Discovery Optimization
• Customer Lifecycle Growth
• Platform Modernization Support
• Cross-Functional Digital Leadership
• Executive Ecommerce Reporting
Compensation Package: $290K – $388K
The total compensation package may include base salary, performance-based bonus, ecommerce growth incentives, long-term incentives, and additional leadership-level benefits depending on experience, qualifications, and final role alignment.
Benefits may include:
• Comprehensive medical, dental, and vision coverage.
• Performance-based bonus eligibility.
• Ecommerce revenue and digital growth incentive opportunities.
• Long-term incentive opportunities.
• Retirement savings plan with company contribution.
• Paid time off and company holidays.
• USA remote work flexibility.
• High visibility across digital commerce, marketing, technology, and executive leadership.
• Professional development and digital commerce leadership support.
• Support for ecommerce, AI personalization, analytics, customer experience, marketplace strategy, and digital growth training.
• Wellness, employee assistance, and work-life support programs.
• Access to modern ecommerce, analytics, experimentation, personalization, CRM, marketing automation, and business intelligence platforms.
This is an opportunity to join a large digital commerce organization where ecommerce directly influences revenue growth, customer loyalty, brand experience, operational performance, and long-term market position.
The Director of Ecommerce will have the opportunity to shape digital commerce strategy, improve customer journeys, modernize platform experiences, strengthen merchandising execution, and lead high-impact growth initiatives across owned channels and marketplace opportunities.
You will work in an environment that values customer insight, commercial discipline, data-driven decisions, strong execution, and practical innovation. The company is investing in AI-enabled personalization, ecommerce platform modernization, lifecycle growth, conversion optimization, digital merchandising, and stronger analytics.
For an e-commerce leader who enjoys scaling digital revenue, improving online customer experience, optimizing performance, and building a sophisticated e-commerce growth engine, this role offers the scope, visibility, and platform to make a meaningful impact.
