We are a large, enterprise-level consumer retail, digital commerce, marketplace, and omnichannel technology organization with a growing national and international customer base. The company operates across multiple consumer categories and serves customers through a connected ecosystem of ecommerce platforms, mobile experiences, retail channels, digital marketing programs, loyalty initiatives, fulfillment operations, and customer experience solutions.
This is not a traditional e-commerce role focused only on online merchandising or website updates. E-commerce is one of the company’s most important growth engines and sits at the center of how the organization acquires customers, increases conversion, expands digital revenue, improves customer retention, and strengthens brand loyalty across every channel.
The company is continuing to invest heavily in digital transformation, customer personalization, marketplace growth, mobile commerce, performance marketing, data-driven merchandising, AI-enabled customer journeys, and modern commerce technology. As customer behavior continues to shift toward faster, more personalized, and more seamless digital buying experiences, the organization is seeking a senior ecommerce leader who can guide strategy, improve execution, and build scalable growth across the digital business.
The Director of Ecommerce will be responsible for leading the company’s ecommerce strategy across digital storefronts, online revenue channels, customer experience, conversion optimization, site performance, merchandising strategy, digital campaigns, and cross-functional growth initiatives. This leader will partner closely with Marketing, Product, Technology, Analytics, Merchandising, Supply Chain, Finance, Customer Experience, and Executive Leadership to ensure ecommerce priorities are aligned with business goals and customer expectations.
This role requires a leader who understands both the commercial and operational sides of e-commerce. The ideal candidate will be able to read performance data, identify growth opportunities, lead digital initiatives, improve customer journeys, optimize online merchandising, influence technology roadmaps, and drive measurable revenue impact.
The selected candidate will help shape the future of the company’s digital commerce experience and play a key role in building a faster, smarter, more customer-focused ecommerce business.
• Lead the development and execution of the company’s ecommerce strategy across website, mobile, marketplace, digital merchandising, customer experience, and online revenue channels.
• Own ecommerce performance metrics, including revenue growth, conversion rate, average order value, customer acquisition, retention, cart abandonment, site engagement, and digital profitability.
• Partner with executive leadership to define ecommerce growth priorities, investment areas, digital transformation initiatives, and performance goals.
• Oversee the digital customer journey from product discovery through checkout, fulfillment communication, post-purchase engagement, and repeat purchase behavior.
• Lead ecommerce merchandising strategies, including product presentation, category structure, pricing alignment, promotional planning, seasonal campaigns, cross-sell opportunities, and online assortment performance.
• Collaborate with Marketing and Performance Media teams to align paid search, paid social, SEO, email, affiliate, influencer, CRM, loyalty, and lifecycle marketing with ecommerce growth objectives.
• Work closely with Product, UX, Engineering, and Technology teams to improve site functionality, mobile experience, personalization, checkout flow, page speed, search, navigation, and platform performance.
• Use analytics, customer behavior data, A/B testing, and digital performance reporting to identify opportunities for conversion optimization and customer experience improvement.
• Lead marketplace and third-party ecommerce channel strategy where applicable, including assortment, brand consistency, pricing, customer experience, and channel profitability.
• Partner with Supply Chain, Operations, and Customer Service teams to ensure the ecommerce experience is supported by reliable fulfillment, inventory visibility, delivery communication, and issue resolution.
• Build scalable processes for ecommerce planning, campaign execution, reporting, digital merchandising, launch readiness, and cross-functional communication.
• Evaluate emerging ecommerce tools, personalization technologies, AI-enabled shopping experiences, commerce platforms, and digital optimization solutions.
• Lead, mentor, and develop ecommerce team members while creating a performance-driven, customer-focused culture.
• Bachelor’s degree in Business, Marketing, E-commerce, Digital Strategy, Technology, Retail Management, or a related field required.
• MBA or advanced degree is preferred but not required.
• 10+ years of progressive experience in ecommerce, digital commerce, omnichannel retail, marketplace management, digital marketing, or online revenue growth.
• 5+ years of leadership experience managing ecommerce teams, digital teams, merchandising teams, or cross-functional commerce initiatives.
• Experience working within a large consumer brand, retail organization, marketplace business, direct-to-consumer company, consumer technology company, fashion, beauty, home goods, electronics, grocery, lifestyle, or omnichannel commerce environment preferred.
• Proven track record of growing ecommerce revenue and improving digital performance across conversion, traffic, retention, customer experience, and profitability.
• Strong understanding of e-commerce platforms, CMS tools, product information management, digital analytics, personalization tools, site search, payment systems, and customer data platforms.
• Experience with platforms and tools such as Shopify Plus, Salesforce Commerce Cloud, Adobe Commerce, BigCommerce, Magento, Google Analytics, Adobe Analytics, Klaviyo, Braze, Salesforce Marketing Cloud, or similar solutions.
• Strong knowledge of SEO, paid media, CRM, email marketing, digital merchandising, UX optimization, and ecommerce performance measurement.
• Experience leading A/B testing, funnel analysis, customer journey mapping, site optimization, and promotional performance reviews.
• Ability to work closely with technology teams and translate business priorities into digital product requirements.
• Strong financial understanding with the ability to evaluate revenue, margin, promotional effectiveness, customer acquisition cost, lifetime value, and digital profitability.
• Commercially minded ecommerce leader with a strong understanding of how digital experience, merchandising, technology, and marketing work together to drive revenue.
• Strong strategic judgment with the ability to identify high-impact growth opportunities across the e-commerce business.
• Data-driven decision maker who can turn analytics into clear actions, priorities, and measurable business outcomes.
• Customer-first thinker with a deep understanding of online buying behavior, digital friction points, and conversion drivers.
• Strong leadership presence with the ability to influence executives, cross-functional teams, and external partners.
• Highly organized and comfortable managing multiple digital initiatives, seasonal campaigns, platform enhancements, and business priorities at the same time.
• Excellent communicator who can clearly explain ecommerce performance, risks, opportunities, and recommendations to senior leadership.
• Comfortable working in a fast-moving enterprise environment where customer expectations, technology, and market conditions change quickly.
• Strong problem-solving ability with a practical approach to improving site performance, customer experience, and operational execution.
• Collaborative leader who can build alignment across marketing, merchandising, product, engineering, analytics, finance, operations, and customer service teams.
The Director of Ecommerce will provide strategic support across the company’s digital growth agenda and help leadership make informed decisions about ecommerce investments, customer experience priorities, technology improvements, and revenue opportunities.
This role will support enterprise initiatives such as digital transformation, omnichannel growth, customer retention, personalization, loyalty expansion, mobile commerce, marketplace strategy, and data-driven revenue planning.
Key areas of strategic support may include:
• E-commerce growth strategy and annual digital revenue planning.
• Conversion rate optimization and customer journey improvement.
• Digital merchandising and online category performance.
• Marketplace and third-party channel expansion.
• Mobile commerce and app-based shopping experience.
• Customer retention, loyalty, and lifecycle marketing strategy.
• Personalization and AI-enabled shopping experiences.
• Technology roadmap alignment with e-commerce priorities.
• Promotional planning and digital campaign performance.
• Executive reporting on ecommerce KPIs, risks, and growth opportunities.
The Director will help ensure e-commerce is not managed as a standalone channel, but as a fully integrated part of the company’s customer, brand, revenue, and operational strategy.
• Primarily remote work environment with occasional leadership meetings, planning sessions, vendor meetings, or company events as needed.
• Standard business hours with flexibility required during major campaigns, product launches, seasonal peaks, site issues, promotional events, or executive reporting deadlines.
• Occasional travel may be required for leadership meetings, retail market visits, vendor sessions, digital planning workshops, or company events.
• Frequent collaboration with senior executives, marketing teams, merchandising teams, product leaders, technology partners, analytics teams, and operations stakeholders.
• Fast-paced digital commerce environment with high visibility around revenue performance, customer experience, and platform reliability.
• Role requires the ability to balance long-term digital strategy with day-to-day ecommerce execution and performance management.
• E-commerce Leadership
• Digital Commerce Strategy
• Online Revenue Growth
• Omnichannel Retail
• Digital Merchandising
• Conversion Rate Optimization
• Marketplace Strategy
• Customer Experience
• Performance Marketing Alignment
• Mobile Commerce
• Website Optimization
• Personalization Strategy
• Digital Product Collaboration
• E-commerce Analytics
• Customer Retention
Compensation Package: $230K – $352K
The total compensation package may include base salary, performance-based bonus, long-term incentives, and additional leadership-level benefits depending on experience, qualifications, and final role alignment.
Benefits may include:
• Comprehensive medical, dental, and vision coverage.
• Performance-based bonus eligibility.
• Long-term incentive opportunities.
• Retirement savings plan with company contribution.
• Paid time off and company holidays.
• Remote work flexibility.
• Executive-level exposure and strategic leadership visibility.
• Professional development and leadership growth opportunities.
• Wellness, employee assistance, and work-life support programs.
• Access to modern ecommerce, analytics, marketing, and personalization platforms.
This is an opportunity to join a large, customer-focused organization where e-commerce is a major growth priority and a central part of the company’s future.
The Director of E-commerce will have the ability to influence how customers discover products, interact with the brand, complete purchases, return for future purchases, and experience the company across digital channels. This role offers direct visibility into revenue strategy, customer experience, digital transformation, and executive-level decision-making.
You will work with strong cross-functional partners and have the opportunity to improve digital performance at scale. The company is investing in better technology, smarter personalization, stronger data capabilities, and more seamless customer experiences, making this an ideal environment for an e-commerce leader who wants to build meaningful digital growth.
For a leader who enjoys driving revenue, improving customer journeys, building teams, modernizing commerce capabilities, and turning ecommerce strategy into measurable business results, this position offers the scope, platform, and influence to make a significant impact.
