About the Company
We are a leading technology-driven organization delivering innovative products and services to businesses and consumers across the United States. Through strategic marketing, digital innovation, customer insights, and data-driven decision-making, we build trusted brands, strengthen customer relationships, and drive sustainable business growth.
As our organization continues to expand, we are seeking an experienced Marketing Manager to develop and execute integrated marketing strategies that increase brand awareness, generate qualified demand, and support long-term business objectives. This role plays a critical part in shaping marketing initiatives across digital channels, content, product marketing, events, and customer engagement programs.
The Marketing Manager serves as a strategic partner to Sales, Product, Customer Success, Creative, and Executive Leadership teams. This position is responsible for planning multi-channel marketing campaigns, managing budgets, analyzing campaign performance, overseeing agency relationships, and identifying opportunities to strengthen brand positioning and market presence.
The ideal candidate possesses strong strategic thinking, leadership capabilities, and experience delivering measurable marketing results within a fast-paced, collaborative environment. This opportunity offers the chance to lead impactful initiatives while contributing to an innovative organization committed to continuous growth and customer success.
Essential Duties and Responsibilities
- Develop and execute integrated marketing strategies that support business growth and revenue objectives.
- Plan, manage, and optimize multi-channel marketing campaigns across digital, email, social media, content, paid advertising, and events.
- Collaborate with Sales and Product teams to develop go-to-market strategies for new products and services.
- Oversee content development including blogs, case studies, webinars, white papers, email campaigns, and marketing collateral.
- Monitor campaign performance using marketing analytics and recommend improvements based on key performance metrics.
- Manage annual marketing budgets, vendor relationships, agency partnerships, and campaign expenditures.
- Lead brand awareness initiatives while ensuring consistency across all marketing communications.
- Conduct market research, competitor analysis, and customer segmentation to identify growth opportunities.
- Coordinate product launches, promotional campaigns, and customer engagement initiatives.
- Develop executive reports and dashboards measuring campaign effectiveness, lead generation, ROI, and customer acquisition.
- Partner with Creative, Communications, and Digital teams to produce high-quality marketing assets.
- Optimize lead generation programs and marketing automation workflows.
- Stay informed of emerging marketing technologies, industry trends, and best practices.
- Mentor marketing team members while fostering collaboration, innovation, and continuous improvement.
Job Qualifications and Requirements
- Bachelor’s degree in Marketing, Business Administration, Communications, Advertising, or a related discipline required.
- Minimum of 5 years of professional experience in marketing, brand management, digital marketing, or demand generation.
- Experience developing and executing integrated marketing campaigns across multiple channels.
- Strong understanding of digital marketing, SEO, SEM, content marketing, email marketing, social media, and paid advertising.
- Experience working with CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, or similar systems.
- Proficiency with marketing analytics tools including Google Analytics and campaign performance reporting.
- Excellent leadership, project management, and stakeholder collaboration skills.
- Strong analytical mindset with the ability to interpret marketing data and optimize campaign performance.
- Exceptional written, verbal, and presentation communication skills.
- Experience managing marketing budgets and external vendors is highly desirable.
Personal Capabilities and Qualifications
The successful Marketing Manager combines strategic marketing expertise with creativity, leadership, and strong analytical thinking. They demonstrate professionalism, adaptability, and the ability to lead cross-functional initiatives that strengthen brand recognition and accelerate business growth.
Ideal candidates possess:
- Strong strategic marketing and campaign management skills.
- Excellent leadership and team collaboration abilities.
- Outstanding communication and storytelling capabilities.
- Strong analytical and data-driven decision-making skills.
- High attention to detail and organizational excellence.
- Creative problem-solving and innovative thinking.
- Adaptability within evolving market conditions.
- Strong project management and multitasking abilities.
- Results-oriented mindset with accountability for business outcomes.
- Commitment to delivering exceptional customer experiences.
Strategic Support
As a member of the Marketing & Brand Strategy organization, the Marketing Manager provides strategic support by:
- Driving brand awareness and market expansion initiatives.
- Supporting revenue growth through demand generation and lead acquisition.
- Strengthening customer engagement and long-term brand loyalty.
- Aligning marketing strategies with business objectives and product initiatives.
- Improving campaign performance through data analysis and optimization.
- Enhancing collaboration between Marketing, Sales, Product, and Customer Success teams.
- Supporting innovation through market research and competitive intelligence.
- Contributing to continuous improvement across marketing operations and customer engagement strategies.
Working Conditions
- Fully Remote position within the United States.
- Flexible business hours supporting teams and customers across multiple U.S. time zones.
- Company-provided laptop, marketing technology platforms, and home office technology support.
- Professional, collaborative environment focused on creativity, innovation, and measurable business results.
- Approximately 10–15% domestic travel for industry conferences, marketing events, client meetings, and company gatherings.
Job Function
The Marketing Manager is responsible for developing, executing, and optimizing integrated marketing strategies that drive brand awareness, customer acquisition, lead generation, and revenue growth. This role partners with Sales, Product, Customer Success, Creative, and Executive Leadership to deliver impactful marketing initiatives that strengthen market positioning and support long-term organizational success. Success is measured through campaign performance, marketing ROI, lead generation, customer engagement, brand growth, and overall business impact.
Compensation & Benefits
Compensation Package
Base Salary: $380,000 – $435,000 USD annually
Compensation is determined based on marketing leadership experience, industry expertise, geographic location, campaign performance, and overall qualifications.
Eligible employees may also receive:
- Annual Performance Bonus
- Executive Performance Incentives
- Long-Term Incentive Program (where applicable)
- 401(k) with Company Match
- Comprehensive Medical, Dental, and Vision Insurance
- Flexible Paid Time Off
- Paid Company Holidays
- Paid Parental and Family Leave
- Professional Development and Industry Certification Reimbursement
- Tuition Assistance
- Home Office and Technology Stipend
- Employee Assistance Program (EAP)
- Wellness and Mental Health Benefits
- Life and Disability Insurance
- Career Advancement and Leadership Development Opportunities
Why Join Us
Marketing is at the center of how we connect with customers, build trusted brands, and drive business growth. As a Marketing Manager, you’ll lead strategic initiatives that shape our market presence, influence customer engagement, and contribute directly to organizational success.
You’ll join an innovative company that values creativity, collaboration, and measurable results. With access to cutting-edge marketing technologies, ongoing professional development, and opportunities to lead high-impact campaigns, you’ll have the resources needed to grow your career while making a lasting impact.
If you’re passionate about strategic marketing, brand development, and driving measurable business outcomes, we encourage you to apply and become part of our Marketing & Brand Strategy team.
