Senior Creative Strategist

About the Opportunity

We are seeking an innovative and commercially minded Senior Creative Strategist to develop creative strategies that strengthen brand positioning, customer engagement, campaign performance, and business growth.

This role will connect consumer insights, cultural trends, brand strategy, creative concepts, and performance data to develop compelling campaigns across digital, social, video, content, advertising, and emerging channels. The ideal candidate combines strategic thinking with strong creative judgment and understands how to translate audience insights into ideas that drive measurable results.

Essential Duties and Responsibilities

Develop creative strategies aligned with brand, marketing, and business objectives.
Translate customer insights, research, and market trends into creative opportunities.
Develop campaign concepts, creative territories, messaging frameworks, and strategic briefs.
Lead creative strategy for integrated digital, social, video, content, and advertising campaigns.
Partner with Creative Directors, Designers, Copywriters, Content teams, and Marketing leaders.
Define target audiences, customer motivations, behaviors, and communication priorities.
Develop creative briefs that establish clear strategic direction for campaigns.
Evaluate creative concepts against brand strategy, customer insights, and campaign objectives.
Analyze campaign performance and use data to improve future creative strategies.
Monitor cultural trends, emerging platforms, consumer behavior, and competitor activity.
Develop testing strategies for creative concepts, messaging, formats, and channels.
Support product launches, brand campaigns, seasonal initiatives, and major marketing programs.
Present creative strategies and recommendations to senior marketing leadership.
Collaborate with Performance Marketing teams to connect creative quality with measurable outcomes.
Work with external agencies, freelancers, production partners, and creative vendors.
Establish creative performance benchmarks and strategic KPIs.
Identify opportunities for brand differentiation and creative innovation.
Mentor junior strategists and contribute to the development of creative strategy capabilities.
Maintain strategic documentation, campaign insights, creative learnings, and best practices.

Job Qualifications and Requirements

Bachelor’s degree in Marketing, Advertising, Communications, Design, Business, or a related field.
7–10 years of experience in creative strategy, brand strategy, advertising, marketing, or related disciplines.
Demonstrated experience developing creative strategies for integrated campaigns.
Strong understanding of consumer psychology, audience segmentation, and brand positioning.
Experience across digital, social media, video, content, paid media, and emerging platforms.
Strong knowledge of creative development and campaign production processes.
Experience using data and performance insights to inform creative decisions.
Strong presentation and storytelling skills.
Experience working with creative agencies or multidisciplinary creative teams.
Portfolio demonstrating strategic creative work and campaign thinking preferred.

Personal Capabilities and Qualifications

Exceptional creative and strategic thinking.
Strong storytelling and conceptual-development skills.
Excellent communication and presentation abilities.
Strong understanding of customer behavior and cultural trends.
Highly collaborative approach.
Strong analytical and problem-solving capabilities.
Ability to balance creativity with commercial objectives.
Excellent project and stakeholder-management skills.
Strong attention to detail.
Comfortable challenging conventional thinking and developing new ideas.
Ability to manage multiple campaigns and priorities.
Comfortable working independently in a remote environment.

Strategic Support

The Senior Creative Strategist serves as the connection between strategy, creativity, audience insight, and business performance. This role ensures that creative work is grounded in a clear understanding of customers while remaining distinctive, culturally relevant, and aligned with brand objectives.

The position will also help the organization build stronger creative capabilities by establishing repeatable strategic processes, identifying campaign learnings, and translating performance data into future creative direction.

Working Conditions

Fully Remote position within the United States.
Standard Monday through Friday schedule.
Flexible hours may occasionally be required around campaign launches, productions, and major presentations.
Frequent virtual collaboration with Creative, Marketing, Brand, Product, Social, Content, and Performance teams.
Primarily computer-based work using creative, analytics, project-management, and collaboration platforms.
Occasional travel may be required for creative productions, agency meetings, conferences, and company events.

Job Function

The Senior Creative Strategist leads creative strategy, audience insights, campaign concepts, messaging, creative briefs, performance analysis, cultural research, and strategic direction across integrated marketing initiatives.

Compensation & Benefits

Compensation Package: $175,000 – $260,000 annually, based on creative-strategy experience, campaign scope, industry expertise, strategic leadership capabilities, and overall qualifications.

Benefits include:

Annual performance bonus
Long-term incentive opportunities
Comprehensive medical, dental, and vision insurance
401(k) retirement savings plan with company matching
Flexible paid time off and company holidays
Paid parental and family leave
Remote work and home-office support
Creative software and technology resources
Professional development and creative training
Industry conferences and creative events
Portfolio and leadership-development support
Employee wellness and mental health resources
Life, AD&D, and disability insurance
Employee Assistance Program
Flexible remote work environment
Career advancement toward Associate Creative Director, Creative Strategy Director, Director of Brand Strategy, VP of Creative Strategy, and Chief Creative Officer positions

Why Join Us

Join a remote-first organization where creativity, customer insight, brand strategy, and measurable business performance come together. As a Senior Creative Strategist, you will have significant influence over major campaigns and collaborate with talented creative and marketing professionals.

This position provides a strong career pathway toward Associate Creative Director, Creative Strategy Director, Director of Brand Strategy, Vice President of Creative Strategy, and Chief Creative Officer roles.