About the Opportunity
We are seeking an experienced and strategic Senior Product Marketing Manager to lead product positioning, go-to-market strategy, messaging, competitive intelligence, and product adoption initiatives across our growing portfolio of products and solutions. This leadership role is responsible for connecting customer insights, market opportunities, and product innovation to drive revenue growth, customer engagement, and market differentiation.
The Senior Product Marketing Manager will partner closely with Product Management, Sales, Customer Success, Demand Generation, Digital Marketing, Product Development, and Executive Leadership to develop compelling product narratives, execute successful product launches, and enable revenue teams with the tools and insights needed to win in competitive markets.
The ideal candidate combines strategic marketing expertise with strong commercial acumen, customer empathy, and analytical thinking. Success in this role requires exceptional storytelling, cross-functional leadership, market research capabilities, and a proven ability to translate complex products into compelling customer value propositions.
Essential Duties and Responsibilities
- Develop and execute comprehensive product marketing strategies aligned with business objectives.
- Define product positioning, messaging frameworks, and differentiated value propositions.
- Lead go-to-market planning for new product launches, feature releases, and market expansion initiatives.
- Conduct customer research, market analysis, and competitive intelligence to identify growth opportunities.
- Partner with Product Management to influence product strategy using customer and market insights.
- Develop sales enablement materials including presentations, battle cards, product guides, competitive comparisons, and training resources.
- Collaborate with Demand Generation and Digital Marketing teams to execute integrated product campaigns.
- Support pricing strategy, packaging recommendations, and product commercialization initiatives.
- Monitor product performance, customer adoption, revenue metrics, and market trends.
- Create thought leadership content including webinars, white papers, case studies, blogs, and executive presentations.
- Develop customer personas and buyer journey strategies to improve engagement and conversion.
- Measure campaign effectiveness and optimize go-to-market performance using data-driven insights.
- Partner with Customer Success teams to improve onboarding, adoption, retention, and customer advocacy.
- Represent Product Marketing in cross-functional planning, leadership meetings, and strategic initiatives.
- Mentor junior product marketing professionals and promote best practices across the marketing organization.
Job Qualifications and Requirements
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline.
- MBA or advanced business qualification preferred.
- Minimum 8 years of progressive experience in Product Marketing, Product Management, or B2B Marketing.
- Experience marketing SaaS, software, cloud, enterprise technology, or digital products.
- Proven success leading go-to-market strategies and product launch initiatives.
- Strong understanding of product lifecycle management, customer segmentation, positioning, and messaging.
- Experience collaborating with Product, Sales, Customer Success, and Engineering teams.
- Familiarity with CRM, marketing automation, analytics, and sales enablement platforms.
- Strong analytical, presentation, communication, and project management skills.
- Demonstrated ability to influence executive stakeholders and cross-functional teams.
Personal Capabilities and Qualifications
- Strategic thinker with a strong commercial mindset.
- Exceptional storytelling and communication skills.
- Strong customer empathy and market awareness.
- Excellent analytical and problem-solving capabilities.
- Creative approach to product positioning and messaging.
- Outstanding leadership and cross-functional collaboration skills.
- Strong organizational and project management abilities.
- High attention to detail and commitment to quality.
- Adaptability within dynamic and fast-paced business environments.
- High level of integrity, accountability, and professionalism.
Strategic Support
The Senior Product Marketing Manager serves as a strategic bridge between Product, Sales, Marketing, and Customer Success, ensuring products are effectively positioned, successfully launched, and continuously optimized for market success. This role influences product strategy through customer insights, strengthens competitive positioning, and enables revenue teams with compelling messaging and sales tools.
Through market research, product storytelling, launch execution, customer engagement, and performance analysis, this position directly contributes to product adoption, customer retention, revenue growth, and long-term organizational success.
Working Conditions
- Fully Remote position within the United States.
- Flexible Monday through Friday work schedule supporting distributed teams.
- Frequent virtual collaboration with Product, Engineering, Sales, Marketing, Customer Success, and Executive Leadership.
- Occasional domestic and international travel for product launches, customer meetings, conferences, and strategic planning.
- Company-provided technology, collaboration platforms, and professional development resources.
Job Function
The Senior Product Marketing Manager is responsible for developing product positioning, leading go-to-market strategies, creating sales enablement resources, supporting product launches, analyzing market trends, driving customer adoption, and ensuring products achieve commercial success. This role aligns product strategy with customer needs while maximizing business impact through strategic marketing initiatives.
Compensation & Benefits
Compensation Package: $230,000 – $335,000 annually, based on product marketing leadership experience, SaaS and technology expertise, go-to-market success, industry background, and overall qualifications.
Our comprehensive benefits package includes:
- Annual performance bonus
- Long-term incentive opportunities, including equity eligibility
- Comprehensive medical, dental, and vision insurance
- 401(k) retirement savings plan with company matching
- Flexible paid time off and company holidays
- Paid parental and family leave
- Home office and remote work reimbursement
- Professional development and product marketing certification support
- Industry conference attendance and continuing education opportunities
- Leadership development and executive coaching
- Employee wellness and mental health resources
- Life, AD&D, and disability insurance
- Employee Assistance Program (EAP)
- Flexible remote work environment
- Career advancement opportunities within a high-growth organization
Why Join Us
Join an organization where innovation, customer insight, and strategic product marketing drive market leadership and sustainable growth. As a Senior Product Marketing Manager, you will shape product narratives, influence go-to-market strategy, and work alongside talented product, engineering, and commercial teams to deliver solutions that create meaningful customer value.
This is an opportunity to lead high-impact product marketing initiatives, strengthen market positioning, and play a critical role in accelerating product adoption and long-term business success.
