About the Opportunity

We are seeking a creative, strategic, and data-driven Social Media Manager to lead the organization’s social media strategy, content development, audience engagement, and digital presence across major social platforms. This role will be responsible for building an engaged online community, strengthening brand visibility, developing compelling content, and using performance insights to improve social media results.

The Social Media Manager will work closely with Marketing, Communications, Creative, Product, Sales, Customer Success, and Executive Leadership teams to develop integrated social campaigns aligned with organizational priorities. This position will oversee content calendars, social publishing, community management, campaign execution, trend monitoring, analytics, and social media optimization.

The ideal candidate combines creative storytelling with strong analytical and organizational capabilities. Success in this role requires excellent writing skills, platform expertise, audience understanding, digital trend awareness, and the ability to turn business objectives into engaging social experiences.

Essential Duties and Responsibilities

• Develop and execute comprehensive social media strategies aligned with organizational goals.
• Manage the organization’s presence across LinkedIn, Instagram, Facebook, X, YouTube, TikTok, and other relevant platforms.
• Create, edit, schedule, and publish engaging content across multiple social channels.
• Develop and maintain detailed social media content calendars and publishing schedules.
• Collaborate with creative and content teams to produce graphics, short-form videos, articles, campaigns, and multimedia assets.
• Monitor social media conversations, mentions, trends, and audience sentiment.
• Manage online communities and respond to comments, questions, direct messages, and customer interactions.
• Develop social campaigns supporting product launches, company initiatives, events, and brand programs.
• Analyze engagement, reach, impressions, audience growth, traffic, conversions, and other performance indicators.
• Prepare regular social media performance reports and recommendations for leadership.
• Conduct competitor and industry research to identify emerging trends and opportunities.
• Collaborate with Marketing, Communications, Sales, Product, and Customer Success teams to maintain consistent messaging.
• Support influencer, creator, partnership, and social amplification initiatives.
• Manage social media scheduling, analytics, monitoring, and content management platforms.
• Develop social media guidelines and maintain consistent brand standards.
• Test new content formats, platforms, creative concepts, and engagement strategies.
• Stay current with changes in social platforms, algorithms, trends, and audience behaviors.

Job Qualifications and Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, Digital Media, or a related discipline.
• Minimum 5 years of professional social media, digital communications, content marketing, or related experience.
• Demonstrated experience managing multiple social media platforms for a recognized brand or organization.
• Strong understanding of social algorithms, audience behavior, content formats, and platform-specific best practices.
• Excellent writing, editing, storytelling, and communication skills.
• Experience with social media management, scheduling, listening, and analytics platforms.
• Strong knowledge of social media performance measurement and reporting.
• Experience coordinating creative and multimedia content production.
• Familiarity with paid social advertising, campaign targeting, and performance optimization.
• Strong project management, organizational, and prioritization skills.

Personal Capabilities and Qualifications

• Creative and innovative approach to digital storytelling.
• Strong understanding of online communities and digital culture.
• Exceptional written and verbal communication skills.
• Strong analytical and data interpretation capabilities.
• Excellent attention to detail and brand consistency.
• Strong relationship-building and community management skills.
• Ability to manage multiple campaigns and deadlines simultaneously.
• Adaptability within rapidly changing social and digital environments.
• Strong cross-functional collaboration skills.
• Results-oriented mindset focused on measurable audience and business outcomes.

Strategic Support

The Social Media Manager serves as a key contributor to the organization’s digital communications and brand strategy. This role works across Marketing, Communications, Creative, Product, Sales, and Customer Success to strengthen the organization’s digital presence and establish meaningful relationships with target audiences.

Through strategic content development, community engagement, social campaigns, audience insights, and performance analytics, this position contributes to brand awareness, audience growth, customer engagement, website traffic, and broader organizational objectives.

Working Conditions

• Fully Remote position within the United States.
• Standard Monday through Friday business schedule with flexibility for social media publishing requirements.
• Occasional evening or weekend monitoring may be required for major campaigns, product launches, or events.
• Frequent virtual collaboration with distributed marketing, creative, and communications teams.
• Occasional travel for conferences, content production, company events, and strategic meetings.
• Company-provided technology, creative resources, and social media management platforms.

Job Function

The Social Media Manager is responsible for developing social media strategy, creating and managing content, engaging online communities, monitoring digital conversations, analyzing performance, and identifying opportunities to strengthen the organization’s digital presence.

This role ensures social channels remain relevant, engaging, consistent, and aligned with broader brand, customer, and business objectives.

Compensation & Benefits

Compensation Package: $180,000 – $270,000 annually, based on social media leadership experience, platform expertise, digital strategy capabilities, industry background, and overall qualifications.

Our comprehensive benefits package includes:

• Annual performance bonus
• Long-term incentive opportunities
• Comprehensive medical, dental, and vision insurance
• 401(k) retirement savings plan with company matching
• Flexible paid time off and company holidays
• Paid parental and family leave
• Home office and remote work reimbursement
• Professional development and continuing education support
• Digital marketing and social media certification sponsorship
• Leadership development and coaching programs
• Employee wellness and mental health resources
• Life, AD&D, and disability insurance
• Employee Assistance Program (EAP)
• Flexible remote work environment
• Career advancement opportunities within a growing organization

Why Join Us

Join an organization where creativity, digital communication, and community engagement are essential to building a strong and trusted brand. We provide talented social media professionals with the resources, technology, and creative freedom needed to develop meaningful digital experiences.

As a Social Media Manager, you will shape the organization’s social presence, lead engaging campaigns, collaborate with talented creative professionals, and use data to continuously improve digital performance. If you are passionate about social media, storytelling, digital communities, and creating measurable audience growth, we encourage you to join our team.