About the Opportunity

We are seeking a creative, analytical, and digitally savvy Social Media Specialist to support the organization’s social media presence, content strategy, audience engagement, and digital brand initiatives across major social platforms. This role will contribute to building brand awareness, strengthening online communities, increasing audience engagement, and supporting broader marketing objectives.

The Social Media Specialist will collaborate closely with Marketing, Communications, Content, Design, Product, Customer Success, and Sales teams to develop compelling content, manage publishing calendars, monitor social conversations, and analyze performance. The ideal candidate combines strong writing and creative skills with an understanding of social media trends, audience behavior, analytics, and digital communication.

Essential Duties and Responsibilities

• Develop and maintain social media content calendars across relevant platforms.
• Create, edit, schedule, and publish engaging social media content.
• Adapt messaging and creative assets for platforms such as LinkedIn, Instagram, Facebook, TikTok, X, and YouTube.
• Monitor social media conversations, mentions, comments, and community interactions.
• Respond to audience questions and engagement in accordance with brand guidelines.
• Research emerging social media trends, formats, tools, and audience behaviors.
• Collaborate with designers, copywriters, and marketing teams to develop campaign assets.
• Support product launches, brand campaigns, events, and promotional initiatives across social channels.
• Track social media performance using platform analytics and reporting tools.
• Prepare regular performance reports covering engagement, reach, traffic, audience growth, and conversions.
• Identify opportunities to improve content performance based on data and audience insights.
• Monitor competitor activity and relevant industry conversations.
• Maintain consistent brand voice, visual standards, and messaging across social channels.
• Support influencer, creator, partnership, and community engagement initiatives as assigned.
• Assist with paid social campaigns and coordinate with digital advertising teams.
• Maintain organized content libraries, campaign assets, and social media documentation.

Job Qualifications and Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, Business, or a related field preferred.
• Minimum 2–4 years of experience in social media management, digital marketing, content marketing, or communications.
• Strong understanding of major social media platforms and their content formats.
• Experience using social media management and scheduling tools such as Hootsuite, Sprout Social, Buffer, Later, or similar platforms.
• Familiarity with social analytics, Google Analytics, and digital performance reporting.
• Strong writing, editing, proofreading, and storytelling skills.
• Basic knowledge of graphic design and short-form video content is preferred.
• Understanding of social media advertising and audience targeting is an advantage.
• Strong organizational skills with the ability to manage multiple campaigns and deadlines.
• Excellent verbal and written communication abilities.

Personal Capabilities and Qualifications

• Highly creative and digitally curious.
• Strong writing and storytelling abilities.
• Excellent attention to detail.
• Strong understanding of online communities and audience behavior.
• Analytical mindset with the ability to interpret performance data.
• Excellent communication and collaboration skills.
• Proactive approach to identifying trends and content opportunities.
• Strong time-management and organizational abilities.
• Adaptable and comfortable working in a fast-moving digital environment.
• Passion for social media, content creation, and brand storytelling.

Strategic Support

The Social Media Specialist supports the organization’s broader digital communication and brand strategy by creating engaging content, building online communities, monitoring audience sentiment, and providing actionable performance insights.

Through consistent content execution, trend monitoring, audience engagement, analytics, and cross-functional collaboration, this position contributes to brand awareness, customer engagement, digital growth, and overall marketing performance.

Working Conditions

• Fully Remote position within the United States.
• Standard Monday through Friday business schedule with flexibility for campaign launches and real-time social engagement.
• Frequent collaboration with distributed Marketing, Communications, Design, and Content teams.
• Occasional evening or weekend monitoring may be required for major campaigns or events.
• Company-provided technology, social media management platforms, creative tools, and collaboration systems.

Job Function

The Social Media Specialist is responsible for creating and publishing social media content, managing online communities, monitoring trends, analyzing channel performance, supporting campaigns, and maintaining a consistent digital brand presence across social platforms.

Compensation & Benefits

Compensation Package: $100,000 – $155,000 annually, based on social media experience, digital marketing expertise, content capabilities, industry background, and overall qualifications.

Our comprehensive benefits package includes:

• Annual performance bonus
• Comprehensive medical, dental, and vision insurance
• 401(k) retirement savings plan with company matching
• Flexible paid time off and company holidays
• Paid parental and family leave
• Remote work and home office reimbursement
• Professional development and digital marketing training
• Social media and platform certification support
• Creative and industry conference opportunities
• Employee wellness and mental health resources
• Life, AD&D, and disability insurance
• Employee Assistance Program (EAP)
• Flexible remote work environment
• Career advancement opportunities within Marketing, Communications, and Digital Strategy

Why Join Us

Join a remote-first organization where creativity, digital innovation, and audience engagement are essential to building a strong brand. As a Social Media Specialist, you will have the opportunity to shape social content, connect with audiences, experiment with emerging platforms, and use data to improve digital performance.

This role provides a strong career foundation for professionals seeking to progress into Senior Social Media Specialist, Social Media Manager, Digital Marketing Manager, Content Manager, or Social Media Strategist positions.